PR Manager

Roles and Responsibilities

Job Description

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Edit content produced by other members of the team
• Co-ordinate with PR Agency to arrange the Brand Story and Press Release
• Analyse content marketing metrics and makes changes as needed
• Develop new ideas for PR and focus on implementation
• Researching markets and industries to compare and create content that is innovative and original
• Develop PR campaigns and media relations strategies
• Seek opportunities for partnerships, sponsorships and advertising
• Analyses the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
• Maintains the organization’s image and identity.
• Update promotional material and publications (brochures, videos, social media posts etc.)
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Researching and organizing facts and sources
• Protects organization's value by keeping information confidential.
• Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications.
• Other tasks assigned by the senior manager.

• Job Qualification
• Bachelor degree
• Over 6 years working experience
• Proficient Computer Skill, Familiarity with keyword placement and SEO
• Good communication, Interpersonal and Excellent English Language, Adaptability, Initiative
• Result oriented with strong written and verbal communication skill