Offline Marketing Manager

Roles and Responsibilities

• - Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages, and glow signs
• - Identify cost-effective OOH media for improving brand visibility
• - Prepare an on-ground event calendar for the Region
• - Evaluate and recommend productive exhibitions, roadshows, melas etc.
• - Plan and execute volumes, value, and profits for all SKUs in Modern Trade outlets in the region - Responsible for driving promotion activities in key accounts - Impart training on product and selling skills
• - Tracking and maintaining of counter share in sales & display - Monitor and report daily secondary sales of appliances - Weekly MOP tracking and reporting
• - Analyze and report the effectiveness of exhibitions, roadshows & melas.
• - Promotion productivity and cost-effective analysis - Monitor competitors marketing activities & provide constant feedback to HO