Offline Marketing Manager
Roles and Responsibilities
- - Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages, and glow signs
- - Identify cost-effective OOH media for improving brand visibility
- - Prepare an on-ground event calendar for the Region
- - Evaluate and recommend productive exhibitions, roadshows, melas etc.
- - Plan and execute volumes, value, and profits for all SKUs in Modern Trade outlets in the region - Responsible for driving promotion activities in key accounts - Impart training on product and selling skills
- - Tracking and maintaining of counter share in sales & display - Monitor and report daily secondary sales of appliances - Weekly MOP tracking and reporting
- - Analyze and report the effectiveness of exhibitions, roadshows & melas.
- - Promotion productivity and cost-effective analysis - Monitor competitors marketing activities & provide constant feedback to HO
Role:Marketing Manager
Salary: Not Disclosed by Recruiter
Industry:Consumer Electronics & Appliances
Functional Area:Marketing & Communication
Role Category:Marketing
Employment Type:Full Time, Permanent
Key Skills
Education
PG:MBA/PGDM in Any Specialization
Company Profile
TTE Technology
Company deals into Consumer electronic products.
Company Info
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