Brand Marketing Manager

From 7 to 12 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

  • Manage the entire marketing mix for the emerging consumer durable brand.
  • Build the brand identity and product development strategy, develop and execute the plan.
  • Manage all branding campaigns, its ideation, budgeting, coordination with agencies/vendors and internal stakeholders, implementation and post-campaign analysis
  • Identify collaborations, cross-promotions and new partnerships to grow brand
  • Planning, implementation & execution of Brand Campaign with the Advertising agencies and vendors.
  • Responsible for liaisoning with various media and communications agencies, and driving the execution of marketing strategies in co-ordination with PR Team
  • Craft innovative online campaigns while maintaining desired margins, implement geography and platform-specific campaigns to achieve business objectives.
  • Manage, leverage and grow digital platforms and tools.
  • Manage and work closely with Digital team, create, curate, and manage all published content (images, video and written).
  • Creative development of promotional materials, website content, advertising and other marketing related projects. Producing valuable & engaging content for the website, social media and blog that attracts & converts our target group.
  • Continuously analyze sales, marketing and competition data. Develop insight for sales & top management and perform consumer research.
  • Identify the gap in product offering. Liaise internally and externally and accomplish successful launch of the product.
  • Conceptualization of product launch campaign with clear ROI indices across agreed consumer touch points.
  • Ideate and execute events for increasing engagement with stakeholders like Platform partners and consumers.
  • Consistently brainstorming and collaborating with team for new ideas and strategies
  • Researching and organizing facts and sources
  • Protects organization's value by keeping information confidential.
  • Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications;
  • Other tasks assigned by the senior manager;


Desired Candidate Profile

  • MBA (Marketing)
  • Over 8 years working experience
  • Proficient Computer Skill, Familiarity with digital platform tools. Analytical and Creative thinking.
  • Good communication, Interpersonal and Excellent English Language, Adaptability, Initiative. Speed up with current marketing techniques and best practices
  • Result oriented with strong written and verbal communication skill  



Role:Brand Management

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics & Appliances

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Education

PG:MBA/PGDM in Advertising/Mass Communication, Marketing, Operations

Company Profile

TTE Technology India Private Limited

Company deals with various consumer electronics products 
Company Info
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Recruiter Name:Pooja

Contact Company:TTE Technology India Private Limited

Website:http://india-career.tcl.com