Branch Trade Marketing

from 5 to 10 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

  • In order to address the more refined offline operations of the Geographical areas of offline Markets in order to achieve the Channel Penetration and sales increase, the realization of sales goals.
  • - Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
  • Identify cost effective OOH media for improving brand visibility.
  • Prepare on-ground event calendar for the Region
  • Evaluate and recommend productive exhibitions, road-shows, meals etc.
  • Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
  • Responsible for driving promotion activities in key accounts
  • Impart training on product and selling skills
  • Tracking and maintaining of counter share in sales & display
  • Monitor and report daily secondary sales of appliances
  • Weekly MOP tracking and reporting
  • Analyze and report effectiveness of exhibitions, road-shows & meals.
  • Promotion productivity and cost effective analysis
  • Monitor competitors marketing activities & provide constant feedback to HO

Desired Candidate Profile

  1. Bachelor's degree/Master Degree + MBA
  2. More than Five years of work experience in Consumer Durable Industry
  3. Good Knowledge-ATL-BTL activity, Trade & Retail experience, Vendor management,
  4. Familiar with the products and channel partners in the region
  5. Consumer Electronics , Appliances, Durables 

Role:Branch Marketing Manager

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics & Appliances

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Employment Type:Full Time, Permanent

Education-

UG:Any Graduate

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile

TTE Technology India Private Limited

Company is into manufacturing and sales of different consumer electronics products
Company Info
View Contact Details+

Recruiter Name:Pooja

Contact Company:TTE Technology India Private Limited

Email:pooja.bhosale@tcl.com

Website:http://india-career.tcl.com