Assistant Manager / Marketing Marketing – AC Division

from 4 to 9 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

  • In order to drive the AC category in more focused manned and penetrate the TCL AC brand in the channel
  • Conducting extensive research and analysis of consumer needs, behavior and buying decisions to evolve Unique Selling Proposition (USP) of AC
  • Prepare the competition analysis on price, product, POSM & feature
  • Prepare the AC marketing collaterals(Catalogue, website banner, feature communication) and Shop front POSM
  • Prepare the season wise promotion planning, price, model and feature
  • Arrange the content and training for the internal staff , channel and other stake holders
  • Evaluate and recommend productive exhibitions, road-shows, melas etc.
  • Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
  • Responsible for driving promotion activities in key accounts
  • Impart training on product and selling skills
  • Tracking and maintaining of counter share in sales & display
  • Monitor and report daily secondary sales of appliances
  • Weekly MOP tracking and reporting
  • Analyze and report effectiveness of exhibitions, road-shows & melas
  • Promotion productivity and cost effective analysis
  • Monitor competitors marketing activities & provide constant feedback to HO

Desired Candidate Profile

  • Bachelor's degree/Master Degree + MBA/PGDM Specialized in Marketing
  • More than Five years of work experience in AC Industry
  • Good Knowledge- AC product, Marketing activities for AC, AC channel, promotion planning
  • Familiar with the products and channel partners in the region
  • Industry :  Appliances, Durables AC
 

Role:Regional Marketing Manager

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics & Appliances

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Employment Type:Full Time, Permanent

Education-

UG:B.Tech/B.E. in Any Specialization

PG:MBA/PGDM in Any Specialization

Doctorate:Doctorate Not Required

Company Profile

TTE Technology India Private Limited

Company deals into various Consumer Durables products.
Company Info
View Contact Details+

Recruiter Name:Pooja

Contact Company:TTE Technology India Private Limited

Email:pooja.bhosale@tcl.com

Reference Id:Marketing_AC

Website:http://india-career.tcl.com