Trade Marketing Incharge – Gujarat

From 6 to 11 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

  • Job Responsibilities
  • Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
  • Identify cost effective OOH media for improving brand visibility
  • Prepare on-ground event calendar for the Region
  • Evaluate and recommend productive exhibitions, road shows, melas etc.
  • Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
  • Responsible for driving promotion activities in key accounts
  • Impart training on product and selling skills
  • Tracking and maintaining of counter share in sales & display
  • Monitor and report daily secondary sales of appliances
  • Weekly MOP tracking and reporting
  • Analyze and report effectiveness of exhibitions, road shows & melas.
  • Promotion productivity and cost effective analysis
  • Monitor competitors marketing activities & provide constant feedback to HO

  • Job Qualification
  • Bachelor's degree/Master Degree + MBA
  • More than Five years of work experience in Consumer Durable Industry
  • Good Knowledge-ATL-BTL activity, Trade & Retail experience, Vendor management,
  • Familiar with the products and channel partners in the region
  • Consumer Electronics, Appliances, Durables
  • English, Hindi & Local Language


Role:Marketing - Other

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics & Appliances

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Key Skills
Skills highlighted with ‘‘ are preferred keyskills

Education

UG:Any Graduate

Company Profile

TTE Technology

We are consumer durable company, we are into manufacturing of Panels, Washing Machine, AC's, Soundbars
Company Info
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Contact Company:TTE Technology

Website:http://india-career.tcl.com