Trade Marketing Incharge – Gujarat
Roles and Responsibilities
- Job Responsibilities
- Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
- Identify cost effective OOH media for improving brand visibility
- Prepare on-ground event calendar for the Region
- Evaluate and recommend productive exhibitions, road shows, melas etc.
- Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
- Responsible for driving promotion activities in key accounts
- Impart training on product and selling skills
- Tracking and maintaining of counter share in sales & display
- Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting
- Analyze and report effectiveness of exhibitions, road shows & melas.
- Promotion productivity and cost effective analysis
- Monitor competitors marketing activities & provide constant feedback to HO
- Job Qualification
- Bachelor's degree/Master Degree + MBA
- More than Five years of work experience in Consumer Durable Industry
- Good Knowledge-ATL-BTL activity, Trade & Retail experience, Vendor management,
- Familiar with the products and channel partners in the region
- Consumer Electronics, Appliances, Durables
- English, Hindi & Local Language
Role:Marketing - Other
Salary: Not Disclosed by Recruiter
Industry:Consumer Electronics & Appliances
Functional Area:Marketing & Communication
Role Category:Marketing
Employment Type:Full Time, Permanent
Key Skills
Skills highlighted with ‘‘ are preferred keyskills
Education
UG:Any Graduate
Company Profile
TTE Technology
We are consumer durable company, we are into manufacturing of Panels, Washing Machine, AC's, Soundbars
Company Info
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Contact Company:TTE Technology
Website:http://india-career.tcl.com