Trade Marketing Incharge – Gujarat

Roles and Responsibilities

• Job Responsibilities
• Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
• Identify cost effective OOH media for improving brand visibility
• Prepare on-ground event calendar for the Region
• Evaluate and recommend productive exhibitions, road shows, melas etc.
• Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
• Responsible for driving promotion activities in key accounts
• Impart training on product and selling skills
• Tracking and maintaining of counter share in sales & display
• Monitor and report daily secondary sales of appliances
• Weekly MOP tracking and reporting
• Analyze and report effectiveness of exhibitions, road shows & melas.
• Promotion productivity and cost effective analysis
• Monitor competitors marketing activities & provide constant feedback to HO
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• Job Qualification
• Bachelor's degree/Master Degree + MBA
• More than Five years of work experience in Consumer Durable Industry
• Good Knowledge-ATL-BTL activity, Trade & Retail experience, Vendor management,
• Familiar with the products and channel partners in the region
• Consumer Electronics, Appliances, Durables
• English, Hindi & Local Language