Digital Marketing Manager,

6 - 11 Years

Job Description

Managing the social media marketing strategy, focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare.
Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) and day to day activities Communicating in a professional, but unique social media "voice" thought leadership and content platform. Creating social media campaigns and calls-to-action that drive target to generate leads. Implementing Social Media SEO tactics aligned keyword and SEO strategies. Write Editorial content and manage a blogger outreach program. Post and comment on relevant blogs Manage Brand advocacy and presence in social networking sites Create and maintain a social medial editorial calender and posting schedules Engage in conversations and answer questions Researching markets and industries to compare and create content that is innovative and original. Conduct competitive analysis studies on competitors, including digital footprint analysis. Analyse and evaluate social media campaigns and strategies. Report on effectiveness. Researching and organizing facts and sources. Monitor trends in social media Monitor social space for brand and related topics and conversations. Undertstand how the social media impacts search traffic Develop benchmark metrics to measure the results of social media programs Protects organization's value by keeping information confidential. Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications; Other tasks assigned by the senior manager;

Required Candidate profile

                                                  Proficient Computer Skill, Familiarity with keyword placement and SEO Good communication, Interpersonal and Excellent English Language, Adaptability, Organisational Skill, Initiative. Candidates with proven record of planning and leading nationwide digital and launch campagin for sports and entertainment marketing is preferred; Candidates with systematic thinking, sellout driven mindset, and 6+ years in digital marketing of electronic brands is preferred                 

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing


Desired Candidate Profile

Please refer to the Job description above

Company Profile


TCL Electronics
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Recruiter Name:Meenakshi Jadhav