Digital Marketing Manager – Ecommerce

from 3 to 8 year(s) of Experience
Bengaluru

Job Description

  • Lead the Digital team across strategy ,performance, growth and execution.
  • Lead and drive digital marketing team KPIs Position iFFALCON and TCL as the most engaging brand across social channels.
  • Create new and innovative ways to launch the products across categories in alignment with the brand and business goals.
  • Identify and lead iFFALCON and TCL into new areas of digital engagement beyond existing channels through competitive research, audience identification and strategy formulation.
  • Conceptualize and manage digital marketing projects (new launches and major campaigns etc) via digital marketing platforms and execute campaigns in the most efficient manner.
  • Manage the Social Media, SEO and Content strategy of the business Establish consistency of brand comms across own platforms, partners and e-commerce.
  • Reactively respond to questions, concerns, complaints, and other communications on social media channels, forums, blogs, and articles as appropriate Providing strategic support on both day-to-day and long-term initiatives
  • Hands on experience in AMS Campaign, Keywords Research, Ad Copy Creations, ACOS, ROI Management etc.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Review new technologies and keep the company at the forefront of developments in digital marketing service
  • Basic copywriting skills
  • Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications;
  • Other tasks assigned by the senior manager;

Required Candidate profile

  • Bachelor or MBA degree in marketing, business, technology, or relevant field of study 
  • 3+ years of experience into digital marketing, marketing communications 
  • Accomplished range of skills from high level strategic thinking to creative and detailed execution 
  • Good communication, Interpersonal and Excellent English Language, Adaptability, Organisational Skill, Initiative. 
  • Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
  • Comfortable working in a fast-paced, deadline-driven environment. 
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed. 
  • Passionate, creative thinker with exceptional analytical skills. 
  • Team player with superb collaboration and communication skills. 
  • Outstanding communication and interpersonal skills. 
  • Positive Attitude, Ready to work under pressure, Analytical & conflict- management skills Result oriented with strong written and verbal communication skill, Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning. Ability to align to the vision of the Management                 

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

TTE Technology India Private Limited

Company deals into various consumer electronics products
View Contact Details+

Contact Company:TTE Technology India Private Limited

Email:pooja.bhosale@tcl.com

Reference Id:DIGITAL_Ecomm_Traffic