Conversion Manager

from 5 to 10 year(s) of Experience

Job Description

  • Establishing web analytics framework to monitor key KPI like Visitor behaviour, customer journeys, Search Terms, Landing Page experience, customer life cycle management and site section performance.
  • Ensure that product goals and benefits are being translated in a way that is consistent with their strategies and value propositions
  • Utilize reporting (conversion, funnel, etc.) data & Google analytics, webtrends, facebook insights, hub spot anlytics, AMS, Alexa etc to improve business performance and strategies to drive growth.
  • Experienced in planning and executing campaigns using various channels including Google, Facebook, Amazon, Flipkart, LinkedIn, Affiliate Networks, Programmatic Platforms, FB/Insta Influencers.
  • Evaluate, identify & leverage upcoming emerging technologies and trends to help brands grow on digital.
  • Drive day to day optimization and digital revenue responsibilities across categories; analyze weekly and daily performance, provide insights and drive day to day optimization across all platforms.
  • Work with Marketing, Creative teams to deliver a cohesive shopping experience across all touch points.
  • Managing an annual promotional budget for product categories while analyzing the complete lead generation cycle with the aim to increase the conversion ratio.
  • Researching markets and industries to compare and create content that is innovative and original.
  • Monitor social space for brand and related topics and conversations. Undertstand how the social media impacts search traffic.
  • Analyse and evaluate social media campaigns and strategies. Report on effectiveness.
  • Develop benchmark metrics to measure the results of social media programs

Required Candidate profile

  • 5+ years of experience 
  • Any Bachelor Degree
  • MS Office Skills : Advanced Excel and Powerpoint presentation, Good arithmatic skills, Dashboard creation.
  • Ability to empathize with customers to understand their core needs, gather insights and create solutions that build the business with a customer-centric approach in the short and long term.
  • Positive Attitude, Ready to work under pressure, Analytical & conflict- management skills

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Company Profile


Company deals into various Consumer Electronics Products such as LED TV and Air Conditioners.
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