- Establishing web analytics framework to monitor key KPI like Visitor behaviour, customer journeys, Search Terms, Landing Page experience, customer life cycle management and site section performance.
- Ensure that product goals and benefits are being translated in a way that is consistent with their strategies and value propositions
- Utilize reporting (conversion, funnel, etc.) data & Google analytics, webtrends, facebook insights, hub spot anlytics, AMS, Alexa etc to improve business performance and strategies to drive growth.
- Experienced in planning and executing campaigns using various channels including Google, Facebook, Amazon, Flipkart, LinkedIn, Affiliate Networks, Programmatic Platforms, FB/Insta Influencers.
- Evaluate, identify & leverage upcoming emerging technologies and trends to help brands grow on digital.
- Drive day to day optimization and digital revenue responsibilities across categories; analyze weekly and daily performance, provide insights and drive day to day optimization across all platforms.
- Work with Marketing, Creative teams to deliver a cohesive shopping experience across all touch points.
- Managing an annual promotional budget for product categories while analyzing the complete lead generation cycle with the aim to increase the conversion ratio.
- Researching markets and industries to compare and create content that is innovative and original.
- Monitor social space for brand and related topics and conversations. Undertstand how the social media impacts search traffic.
- Analyse and evaluate social media campaigns and strategies. Report on effectiveness.
- Develop benchmark metrics to measure the results of social media programs
Required Candidate profile
- 5+ years of experience
- Any Bachelor Degree
- MS Office Skills : Advanced Excel and Powerpoint presentation, Good arithmatic skills, Dashboard creation.
- Ability to empathize with customers to understand their core needs, gather insights and create solutions that build the business with a customer-centric approach in the short and long term.
- Positive Attitude, Ready to work under pressure, Analytical & conflict- management skills
Salary: Not Disclosed by Recruiter
Role Category:Online/Digital Marketing
Role:Social Media Marketing Manager
Desired Candidate Profile
TTE TECHNOLOGY INDIA PRIVATE LIMITED
Company deals into various Consumer Electronics Products such as LED TV and Air Conditioners.
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Contact Company:TTE TECHNOLOGY INDIA PRIVATE LIMITED