Trade Marketing Executive

3 - 8 Years
Delhi, Hyderabad

Job Description

- Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
- Identify cost effective OOH media for improving brand visibility
- Prepare on-ground event calendar for the Region
- Evaluate and recommend productive exhibitions, road-shows, melas etc.
- Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
- Responsible for driving promotion activities in key accounts
- Impart training on product and selling skills
- Tracking and maintaining of counter share in sales & display
- Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting
- Analyze and report effectiveness of exhibitions, road-shows & melas.
- Promotion productivity and cost effective analysis
- Monitor competitors marketing activities & provide constant feedback to HO

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing Research

Role:Marketing Research Field Supervisor

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

TTE TECHNOLOGY INDIA PRIVATE LIMITED

TCL Electronics
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Contact Company:TTE TECHNOLOGY INDIA PRIVATE LIMITED