Category Marketing Manager -Air Conditioner

6 - 11 Years
Bengaluru

Job Description

Conducting extensive research and analysis of consumer needs, behaviour and buying decisions to evolve Unique Selling Proposition (USP) of AC
Prepare the competition analysis on price,product,POSM & feature
Prepare the AC marketing collaterals(Catalogue,website banner, feature communication) and Shop front POSM Prepare the season wise promotion planning, price, model and feature
Arrange the content and training for the internal staff , channel and other stake holders
Evaluate and recommend productive exhibitions, road-shows, melas etc.
Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
Responsible for driving promotion activities in key accounts - Impart training on product and selling skills
- Tracking and maintaining of counter share in sales & display - Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting - Analyze and report effectiveness of exhibitions, road-shows & melas.
- Promotion productivity and cost effective analysis
- Monitor competitors marketing activities & provide constant feedback to HO

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

Doctorate:Doctorate Not Required

Company Profile

TTE TECHNOLOGY INDIA PRIVATE LIMITED

TCL Electronics
View Contact Details+

Recruiter Name:Meenakshi Jadhav

Contact Company:TTE TECHNOLOGY INDIA PRIVATE LIMITED

Website:http://india-career.tcl.com