Conducting extensive research and analysis of consumer needs, behaviour and buying decisions to evolve Unique Selling Proposition (USP) of AC
Prepare the competition analysis on price,product,POSM & feature
Prepare the AC marketing collaterals(Catalogue,website banner, feature communication) and Shop front POSM Prepare the season wise promotion planning, price, model and feature
Arrange the content and training for the internal staff , channel and other stake holders
Evaluate and recommend productive exhibitions, road-shows, melas etc.
Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in the region
Responsible for driving promotion activities in key accounts - Impart training on product and selling skills
- Tracking and maintaining of counter share in sales & display - Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting - Analyze and report effectiveness of exhibitions, road-shows & melas.
- Promotion productivity and cost effective analysis
- Monitor competitors marketing activities & provide constant feedback to HO
Salary: Not Disclosed by Recruiter
Desired Candidate Profile
Doctorate:Doctorate Not Required
TTE TECHNOLOGY INDIA PRIVATE LIMITED
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